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No More Beef: Chipotle Drops Mysterious ‘Better Burger’ Concept

No More Beef: Chipotle Drops Mysterious ‘Better Burger’ Concept


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It looks like Chipotle is no longer trying to enter the fast casual burger business and has dropped its trademark application

No more Chipotle burgers? Guac’ you talking about?

Remember when we got all excited because we thought that Chipotle was entering the burger business?The brand had submitted a trademark for the name Better Burger to be trademarked, but according to Nation’s Restaurant News, Chipotle has dropped the trademark.

Don’t give up on a Chipotle burger topped with guac’ and beans yet: The struggling fast casual restaurant may yet explore a burger concept. It just won’t be called Better Burger.

“The Better Burger trademark application was challenged, and we weren’t entirely wedded to that, so we’ve simply opted to let that trademark application go,” Chipotle rep Chris Arnold said. “It’s not the first time we have filed a trademark application for a mark we opted not to use.”

Meanwhile, Luby’s Fuddruckers has jumped on the phrase by registering the slogan “Better buns, better burger.”


We Tried the Most Popular Fast-Food Burritos and This Is the Best One

Kaley Roberts/ Eat This, Not That!

The simple elegance of a burrito is surprisingly hard to define. Is it in the wrap, neatly folded and functional? Or is it the layering of flavorful ingredients, each independently delicious but somehow even better when mixed?

Whatever it is that keeps us so invested in the Tex-Mex dish, one thing's for sure—the burrito won't be going out of style any time soon. The dish is endlessly adored nationwide and perhaps the best evidence of that is the sheer number of fast-food chains constructed around the burrito concept. From Taco Bell to Chipotle, fast-food chains are battling it out every day in an effort to become the one true home of our nation's best burrito.

We set out on a mission to decide which is in the lead. After looking into top menu staples of several popular fast-food burrito chains, we took to our delivery apps to pit our choices against each other. Here is the official ranking for the best fast-food burrito—keep this list handy next time the urge to indulge strikes. For more, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year.


We Tried the Most Popular Fast-Food Burritos and This Is the Best One

Kaley Roberts/ Eat This, Not That!

The simple elegance of a burrito is surprisingly hard to define. Is it in the wrap, neatly folded and functional? Or is it the layering of flavorful ingredients, each independently delicious but somehow even better when mixed?

Whatever it is that keeps us so invested in the Tex-Mex dish, one thing's for sure—the burrito won't be going out of style any time soon. The dish is endlessly adored nationwide and perhaps the best evidence of that is the sheer number of fast-food chains constructed around the burrito concept. From Taco Bell to Chipotle, fast-food chains are battling it out every day in an effort to become the one true home of our nation's best burrito.

We set out on a mission to decide which is in the lead. After looking into top menu staples of several popular fast-food burrito chains, we took to our delivery apps to pit our choices against each other. Here is the official ranking for the best fast-food burrito—keep this list handy next time the urge to indulge strikes. For more, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year.


We Tried the Most Popular Fast-Food Burritos and This Is the Best One

Kaley Roberts/ Eat This, Not That!

The simple elegance of a burrito is surprisingly hard to define. Is it in the wrap, neatly folded and functional? Or is it the layering of flavorful ingredients, each independently delicious but somehow even better when mixed?

Whatever it is that keeps us so invested in the Tex-Mex dish, one thing's for sure—the burrito won't be going out of style any time soon. The dish is endlessly adored nationwide and perhaps the best evidence of that is the sheer number of fast-food chains constructed around the burrito concept. From Taco Bell to Chipotle, fast-food chains are battling it out every day in an effort to become the one true home of our nation's best burrito.

We set out on a mission to decide which is in the lead. After looking into top menu staples of several popular fast-food burrito chains, we took to our delivery apps to pit our choices against each other. Here is the official ranking for the best fast-food burrito—keep this list handy next time the urge to indulge strikes. For more, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year.


We Tried the Most Popular Fast-Food Burritos and This Is the Best One

Kaley Roberts/ Eat This, Not That!

The simple elegance of a burrito is surprisingly hard to define. Is it in the wrap, neatly folded and functional? Or is it the layering of flavorful ingredients, each independently delicious but somehow even better when mixed?

Whatever it is that keeps us so invested in the Tex-Mex dish, one thing's for sure—the burrito won't be going out of style any time soon. The dish is endlessly adored nationwide and perhaps the best evidence of that is the sheer number of fast-food chains constructed around the burrito concept. From Taco Bell to Chipotle, fast-food chains are battling it out every day in an effort to become the one true home of our nation's best burrito.

We set out on a mission to decide which is in the lead. After looking into top menu staples of several popular fast-food burrito chains, we took to our delivery apps to pit our choices against each other. Here is the official ranking for the best fast-food burrito—keep this list handy next time the urge to indulge strikes. For more, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year.


We Tried the Most Popular Fast-Food Burritos and This Is the Best One

Kaley Roberts/ Eat This, Not That!

The simple elegance of a burrito is surprisingly hard to define. Is it in the wrap, neatly folded and functional? Or is it the layering of flavorful ingredients, each independently delicious but somehow even better when mixed?

Whatever it is that keeps us so invested in the Tex-Mex dish, one thing's for sure—the burrito won't be going out of style any time soon. The dish is endlessly adored nationwide and perhaps the best evidence of that is the sheer number of fast-food chains constructed around the burrito concept. From Taco Bell to Chipotle, fast-food chains are battling it out every day in an effort to become the one true home of our nation's best burrito.

We set out on a mission to decide which is in the lead. After looking into top menu staples of several popular fast-food burrito chains, we took to our delivery apps to pit our choices against each other. Here is the official ranking for the best fast-food burrito—keep this list handy next time the urge to indulge strikes. For more, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year.


We Tried the Most Popular Fast-Food Burritos and This Is the Best One

Kaley Roberts/ Eat This, Not That!

The simple elegance of a burrito is surprisingly hard to define. Is it in the wrap, neatly folded and functional? Or is it the layering of flavorful ingredients, each independently delicious but somehow even better when mixed?

Whatever it is that keeps us so invested in the Tex-Mex dish, one thing's for sure—the burrito won't be going out of style any time soon. The dish is endlessly adored nationwide and perhaps the best evidence of that is the sheer number of fast-food chains constructed around the burrito concept. From Taco Bell to Chipotle, fast-food chains are battling it out every day in an effort to become the one true home of our nation's best burrito.

We set out on a mission to decide which is in the lead. After looking into top menu staples of several popular fast-food burrito chains, we took to our delivery apps to pit our choices against each other. Here is the official ranking for the best fast-food burrito—keep this list handy next time the urge to indulge strikes. For more, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year.


We Tried the Most Popular Fast-Food Burritos and This Is the Best One

Kaley Roberts/ Eat This, Not That!

The simple elegance of a burrito is surprisingly hard to define. Is it in the wrap, neatly folded and functional? Or is it the layering of flavorful ingredients, each independently delicious but somehow even better when mixed?

Whatever it is that keeps us so invested in the Tex-Mex dish, one thing's for sure—the burrito won't be going out of style any time soon. The dish is endlessly adored nationwide and perhaps the best evidence of that is the sheer number of fast-food chains constructed around the burrito concept. From Taco Bell to Chipotle, fast-food chains are battling it out every day in an effort to become the one true home of our nation's best burrito.

We set out on a mission to decide which is in the lead. After looking into top menu staples of several popular fast-food burrito chains, we took to our delivery apps to pit our choices against each other. Here is the official ranking for the best fast-food burrito—keep this list handy next time the urge to indulge strikes. For more, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year.


We Tried the Most Popular Fast-Food Burritos and This Is the Best One

Kaley Roberts/ Eat This, Not That!

The simple elegance of a burrito is surprisingly hard to define. Is it in the wrap, neatly folded and functional? Or is it the layering of flavorful ingredients, each independently delicious but somehow even better when mixed?

Whatever it is that keeps us so invested in the Tex-Mex dish, one thing's for sure—the burrito won't be going out of style any time soon. The dish is endlessly adored nationwide and perhaps the best evidence of that is the sheer number of fast-food chains constructed around the burrito concept. From Taco Bell to Chipotle, fast-food chains are battling it out every day in an effort to become the one true home of our nation's best burrito.

We set out on a mission to decide which is in the lead. After looking into top menu staples of several popular fast-food burrito chains, we took to our delivery apps to pit our choices against each other. Here is the official ranking for the best fast-food burrito—keep this list handy next time the urge to indulge strikes. For more, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year.


We Tried the Most Popular Fast-Food Burritos and This Is the Best One

Kaley Roberts/ Eat This, Not That!

The simple elegance of a burrito is surprisingly hard to define. Is it in the wrap, neatly folded and functional? Or is it the layering of flavorful ingredients, each independently delicious but somehow even better when mixed?

Whatever it is that keeps us so invested in the Tex-Mex dish, one thing's for sure—the burrito won't be going out of style any time soon. The dish is endlessly adored nationwide and perhaps the best evidence of that is the sheer number of fast-food chains constructed around the burrito concept. From Taco Bell to Chipotle, fast-food chains are battling it out every day in an effort to become the one true home of our nation's best burrito.

We set out on a mission to decide which is in the lead. After looking into top menu staples of several popular fast-food burrito chains, we took to our delivery apps to pit our choices against each other. Here is the official ranking for the best fast-food burrito—keep this list handy next time the urge to indulge strikes. For more, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year.


We Tried the Most Popular Fast-Food Burritos and This Is the Best One

Kaley Roberts/ Eat This, Not That!

The simple elegance of a burrito is surprisingly hard to define. Is it in the wrap, neatly folded and functional? Or is it the layering of flavorful ingredients, each independently delicious but somehow even better when mixed?

Whatever it is that keeps us so invested in the Tex-Mex dish, one thing's for sure—the burrito won't be going out of style any time soon. The dish is endlessly adored nationwide and perhaps the best evidence of that is the sheer number of fast-food chains constructed around the burrito concept. From Taco Bell to Chipotle, fast-food chains are battling it out every day in an effort to become the one true home of our nation's best burrito.

We set out on a mission to decide which is in the lead. After looking into top menu staples of several popular fast-food burrito chains, we took to our delivery apps to pit our choices against each other. Here is the official ranking for the best fast-food burrito—keep this list handy next time the urge to indulge strikes. For more, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year.



Comments:

  1. Svend

    Hehe, my first comment :)

  2. Quigley

    No I can't tell you.

  3. Emst

    Between us, I would try to solve the problem itself.

  4. Atu

    Exact phrase

  5. Vudobar

    Rather valuable phrase

  6. Gabrielo

    you were wrong, could it be?



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